I only do a handful of campaigns with Google Adwords and I'm certainly not on the forefront of the industry. However, I have heard from experts in the industry that site speed is a pretty big factor in the quality score of your landing pages. What have your experiences been with your website's load time in correlation with your quality score?
Site loading speed is a factor of QS, Google themselves say that it is. It's just not a very big factor.
I haven't seen much affect of speed on ranking but than for some keywords doorway pages are still ranking in top 10. Making a site faster hasn't caused a jump in rankings.
Just to clarify I'm talking about the quality score in Google adwords paid listings. A big guru that does millions recently came out and said Site Speed was a very important factor so just wondering what other PPC people have experienced.
Page loading time is a factor. It's just not a very big one to calculate QS. There are three main components of QS: 1. CTR. No need to explain what that is. It has about 65% weight 2. Keyword relevancy. Is your keyword relevant to your landing page? That has about 25% weight. There's no in-between here. You are judged relevant or you're not just like you can't be a little pregnant. You are 100% or 0% relevant. 3. Other factors taking up the rest which is about 10%. The only thing Google has made public about this component is time to load the page. For all I know, it's the only factor. If it's the only factor of that 10%, it means page loading time is at most 10% of your QS. Not something I'd call a very important factor. If there are other factors, and there likely are, the importance is therefore reduced. Therefore, there is no way you'd see your QS jump by more than a point by improving your page loading time. Since CTR has the largest weight, best to improve it if you want to get better QS.
Agreed, CTR Is the biggest factor and unfortunately it's the one most ignored by newbies. Page speed of loading is relatively small.
Ctr is the most important factor.If you are a complete professional then you need to check your site speed to backup every doolar thta you are wasting otherwise i think its not a big factor.If your site spped is avereage then you dont need to worry much.
I dont know what weight would be applied probably not much but a weight none the less. Since this is a factor in organic search results ( ran by the same company ) then it probably is a factor on PPC. I dont think it would have very much weight unless the page load is so slow that it negatively impacts the user experience.