eCPM

Hi

Appreciate that every page is different but was wondering what are reasonable targets to aim at for eCPM.

My best page has a rating of $111, the others which are rated average about $40.

Higher is always better but what number should one optimise to before moving on ?

Thanks in advance for any advice.

Regards
Brian

 

What's the topic of your site??!!! I'm at around $0.25 eCPM! (Not exact number per TOS!)

 

If you have low page view but high ctr, you will see your eCPM skyrocketing.

 

eCPM wont carry much weight unless you have a lot of M(1000) page loads.
ctr is what you should be concerned much.

 

EWPro, I guess you have some mis-concept. The higher the eCPM, the higher each click value will be. The higher ctr, the higher the number of click. Both is important.

 

webstop,
You may be right.

If a channel gets 2 cliks from 10 pls with a earning of $0.06 then eCPM will be $60.00. The stat may be like this 10 - 2 - 20% - 60.00- 0.06. Do you think the eCPM here tell you the real story? [IMO $60 eCPM is very good - see what vet like Nintendo gets]

eCPM is drived from earning/no of imp * 1000.
Here you cannot get the ave click value unless you get the actual no of clicks or atleast the ctr value.

eCPM will be important - to work out on your traffic:earning ratio etc- only if you have reasonable no of impressions.

Please correct me if I'm wrong again.