Log in or Sign up

eCPM vs CTR well explained by Google

Discussion in 'Reporting & Stats' started by Evoleto, Sep 25, 2006.

Evoleto Well-Known Member

Messages:

253

Likes Received:

7

Best Answers:

0

Trophy Points:

108

#1

AdSense Blog said:

AdSense is unique because it's designed to maximize eCPM for our publishers, taking into account both the advertiser's cost-per-click (CPC) bid and the likelihood that the ad will be clicked. Some ads are attractive to a broad range of site visitors and will be clicked on more frequently. While this can be great for your CTR, advertisers are often bidding less for these kinds of broadly targeted ads. Other ads are attractive only to a small niche of users. Advertisers will typically pay more for these tightly targeted ads, but those ads are also less likely to get clicked.
Click to expand...

Source: http://adsense.blogspot.com/2006/09/unlocking-relationship-between-ctr-and_25.html

Evoleto, Sep 25, 2006 IP
wissam Well-Known Member

Messages:

2,289

Likes Received:

78

Best Answers:

1

Trophy Points:

185

#2

Nice, I already got that on my Email, thanks for posting .

wissam, Sep 25, 2006 IP

(You must log in or sign up to reply here.)