eCPM versus CPM? eCPC vs CPC?

Discussion in 'Pay Per Click Advertising' started by quickwebdesigners, Sep 26, 2007.

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  1. #1
    Could someone explain these keywords to me? What does the "e" mean?
     
    quickwebdesigners, Sep 26, 2007 IP
  2. CountryBoy

    CountryBoy Prominent Member

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    #2
    eCPM stands for 'effective CPM' and is an estimate of the revenue you will achieve in 1000 page views based on your earnings thus far. CPM is your actual earnings per 1000 page views. As for eCPC, who knows?
     
    CountryBoy, Sep 26, 2007 IP
  3. whooped

    whooped Peon

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    #3
    eCPC, same thing. Effective cost per click. Usually used when you are being paid by CPM or CPL or CPA.
    If you are, feel free to contact me to increase your earnings :)
    Thanks
     
    whooped, Sep 26, 2007 IP
  4. craptiger

    craptiger Peon

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    #4
    No it's not!! ECPC is Enhanced Cost Per Click, not "effective". It's a bidding feature in AdWords where you let AdWords increase your max CPC by up to 30% on ads that it thinks are most likely to convert. Likewise it decreases bids on ads that it thinks are unlikely to convert.
     
    craptiger, Jul 16, 2013 IP