eCPM...I do not understand this.

Discussion in 'Reporting & Stats' started by ShytKicker, Jan 17, 2006.

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  1. #1
    I'm making up numbers here. Let's say I am in my Google Reports, and under Page eCPM it says $40. Then under Earnings it says, for example $30.

    Now under my Totals, it only shows that $30. Why isn't eCPM calculated in my totals? And why does it show that sum if it isn't calculated into the totals?
     
    ShytKicker, Jan 17, 2006 IP
  2. fmgomes

    fmgomes Peon

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    #2
    Because eCPM (stands for "effective cost per 1.000 impressions") is a statistical figure meaning that if, say, 2.000 impressions made you earn $10.00, then your eCPM= 10.00 / 2 = $5.00. Statistically, you earned $5.00 for each 1.000 impressions. Hope it helps.
     
    fmgomes, Jan 17, 2006 IP