Did anyone get eCPM of $377.40 for google search??? I was checking my goole stats and I found that. Is it a normal value? My other eCPM are much low(less than $10). to the mods: If its against the TOS to reveal that, please delete the thread
had a low CTR. It a blog i've deleted since I didnt have time to manage. That was about a year ago when I just signed up on Adsense!
eCPM of $377.40 for google search can easily happen on low traffic / low search site. Let say you have only one search and the visitor click the ads on the search result page, mean you CTR is 100%, and if the CPC is $0.40, Then your eCPM will be $400.00.
you will never get that amount, like lifeplayer said, your ctr is 100% at 1 click / 1 view, so if you get 1000 impression you are looking at 0.04 ecpm, so you will actually earn 4 cents.
i have seen specific channels with cpms much higher than that. i doubt that you will _keep_ a cpm that high over a long period of time, though. nothing to worry about.