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Ecommerce Trends 2018

Discussion in 'eCommerce' started by Anjuta_01, May 28, 2018.

  1. #1
    10 Areas Will Shape Online Shopping
    We gatheted the latest e-commerce trends:
    1. Animation

    The motion is going to be huge in 2018 and that ecommerce can learn from game design.“In games, motion attracts players and gives them useful feedback,” “It tells them what to pay attention to, when they're doing well, and how they could improve. In ecommerce, motion can be a signal of delight, personality, or urgency. For example, Etsy uses imagery with motion in emails to express the brand and share delight. They also use animated iconography to notify people when an item is almost sold out. Motion makes an experience feel more alive, and it's much more possible now thanks to tools like Principle and Spirit.”

    2. Social shopping
    Social shopping will have a massive impact in 2018,“Pinterest and Instagram, two highly visual platforms, let merchants bring their products to their customers without their customers even realizing it,” “In 2018, social media will be the perfect landscape in which retailers can create a buying scenario by showcasing their products on apps that customers spend most of their time with.””When you click on a particular part of an image like a piece of clothing, it would then bring up a modal window and allow you to purchase it there and then,” “This would let you purchase the item without you having to leave your story or switch between sites or apps. That is the future for Instagram.”

    3. AR and VR
    Augmented and virtual reality devices are getting cheaper, led by Google Cardboard, which is practically free.“AR and VR become not just part of the in-store experience for customers, but part of the packaging experience with QR codes triggering 'enhanced experiences' of products, and even packaging itself being repurposed as a throw-away AR 'device',” “These sorts of experiences could particularly expand on the 'try before you buy' viewing of products in-home.”

    Reports even show that over 70% of buyers would be more loyal to brands who incorporate AR as part of their shopping experience.

    4. Automation
    Automation is the most effective way for online merchants to scale their ecommerce business.

    “Why spend precious time on manual tasks that deliver no tangible ROI, when you could use an automation tool to take care of it for you?” .“As more and more ecommerce merchants turn to social media to drive traffic and sales, it makes sense to automate the process as much as possible.”


    As over 50 percent of online shoppers prefer using such messenger apps to contact businesses rather than traditional methods (email, phone or contact forms), there’s no reason not to consider chatbots for your online store.

    5. Machine learning
    Related to automation is machine learning, another big trend that continues to mature. Not only can you save time by automating tasks, you can also use machine learning to make better decisions and convert more customers.
    SEMrush
    Mark Kelso told: “We reworded our abandoned cart emails and have seen an increase in the conversion, for some shops by up to 12 percent. We have made the email more personal and tried out different phrases. Soon shopping carts will use machine learning to make the conversion even higher. If you regularly purchase an item every three months, the system will remember it, and you’ll get an email asking if you would like to reorder the item based on when you previously ordered it.”

    “Customers are turning to virtual assistants and visual search to find products and services,”. “Technology moves at such a pace that it quickly becomes available to everyone, and even the smallest ecommerce retailer needs to be ready for it.”

    6. Mobile commerce
    Mobile will continue to gain an even stronger foothold in 2018.

    “Past patterns of building an ecommerce site meant creating a desktop site, building a mobile experience based on that, then maybe developing an app,”

    7. Easier checkout
    One-click purchasing will make online shopping faster and more convenient.

    “Making sure your website is optimized for mobile is only the first step,” argues Rachel Jacobs. “Thanks to the expiration of Amazon’s ‘1-Click’ patent in October, we should expect the checkout process to become much simpler, making it ideal for mobile shoppers.”

    “In the future, any company will not enter any details, they will just click ‘buy’ and the rest will be automated based on your preferences. This will also lead to more impulse purchasing at a higher value.”

    8. More delivery options
    Last year on-demand deliveries grew significantly.“Partnerships with delivery startups and leveraging physical stores as distribution centers allowed many retailers to offer delivery of their products in mere moments,” she says. “Same-day delivery is becoming an expectation, and retailers are looking to outbeat the competition by matching speed with convenience.”

    9. Simplicity over complexity
    We will see more brands investing in quality content over flashy tech this year, as retailers finally understand that their website is all about serving the customer, not themselves.

    10. Brands lean in to diversity
    Diversity is set to make a bigger mark on ecommerce in 2018.

    “Brands now finally understand that we’re not all white, 5'10 models wearing size zero,”


    If you need help in implementation of these features. We have a great team of Magento Certified Developers.

    skype: anjuta_02


    Material from https://www.shopify.com/partners/blog/ecommerce-trends-2018
     
    Anjuta_01, May 28, 2018 IP
    SEMrush
  2. space___

    space___ Peon

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    #2
    I would like to focus on the most popular technology for today's day. It's augmented reality. Get in touch with the customer right at the moment when he himself wants to make a purchase is more important than showing advertising banners when a person simply checks the mail or plays computer games. The emergence of new technologies that facilitate the interaction of the seller and the buyer has led to significant changes in the process of both online and offline shopping. Thanks to the rapidly evolving technology of augmented reality, stores can establish contacts with their potential customers at any stage: when a person is at home at a computer, looks for a product with a mobile device, walks past a shopping center, or considers goods directly in the store. Successful examples of using augmented reality for marketing
     
    space___, Jun 5, 2018 IP
  3. faisal_w

    faisal_w Peon

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    #3
    Omnichannel and cross-border ecommerce are also hot industry trends nowadays.
     
    faisal_w, Jul 8, 2018 IP