ecommerce strategy (Need your thoughts)

Discussion in 'eCommerce' started by ThriftMiner, Jun 2, 2011.

  1. #1
    Hello fellow forum members…

    I have recently been assigned a project to come up with an ecommerce strategy for my company. Does anyone have any insights to share with creating a document of this kind?

    One issue I face are the marketing challenges. We are a brand site and it is the directive of marketing not to drive traffic to convert sales online.

    That being said… does anyone have suggestions for driving sales within the site? No giveaways or discounting. We are using this as a convenience to our customers.

    The site is related to beauty.

    Thanks for your insights.
     
    ThriftMiner, Jun 2, 2011 IP
  2. allyson_gss

    allyson_gss Peon

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    #2
    You can go with social network marketing there is a lot of audience there i think that would really help.
     
    allyson_gss, Jun 30, 2011 IP