eCommerce Site, What am I doing wrong?

Discussion in 'HTML & Website Design' started by Andrii_b, Sep 4, 2013.

  1. #1
    I heard this is a great place to get some feedback which is exactly what i need right now, i have a website selling software licenses www.licenses-direct.com

    The website has been around for a month and a website its not doing too bad:
    Visitors- 50-70 a day
    woorank- 60%
    Bounce rate- 58%
    Average pages per visit - 4
    Even average visit duration is 6 minutes

    But as a business its failing. I've literally have no sales so far.

    Is this normal for eCommerce site? should i change something about the website? maybe someone knows any marketing techniques that might help me?
     
    Last edited: Sep 4, 2013
    Andrii_b, Sep 4, 2013 IP
  2. themes4all

    themes4all Well-Known Member

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    #2
    in fact there is nothing with website... it's clean and user friendly... i think you have to build a good business network... it's ecommerce website so you will not expect starting selling... once your first customers will find you trustful the sells will be up and growing.. since then you have to build an authority... think about it!!
     
    themes4all, Sep 4, 2013 IP
  3. Jeffrey Witt

    Jeffrey Witt Member

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    #3
    No you have done very nice with this site. I would not go too far with pricey add ons or marketing techniques, but it may not hurt to try and take out some ads on facebook or google to drive some clients to your site with targeted advertisements at a mid range daily budget
     
    Jeffrey Witt, Sep 4, 2013 IP
  4. Jeffrey Witt

    Jeffrey Witt Member

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    #4
    I actually have a google adwords coupon you could use :) :)
     
    Jeffrey Witt, Sep 4, 2013 IP
  5. Andrii_b

    Andrii_b Peon

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    #5
    Thanks a lot guys, I've posted this same question on 1 more blog and they completely slaughtered my website, nice to hear some positive feedback here :) and thanks Jeffrey but i've got one as well :D planning to use it tomorrow. Does anyone know the best way to target businesses with ads, because they will be the main target audience. I've heard Bing ads is a good option since their main users are aged 25-50

    Thanks again for the feedback, any more comments are more than welcome.
     
    Last edited: Sep 5, 2013
    Andrii_b, Sep 5, 2013 IP
  6. ayeronnie

    ayeronnie Active Member

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    #6
    I hate to be mean, but seems people are being nice here, probably to get likes.

    Not saying your site is bad, but it does need work. I'd rather have people slaughter my site than stroke my ego. Least I know things need to be fixed or changed. Do you want it to make you money, or hear happy "fake" praises?

    Did you take what the slaughters said and change things?

    From what I see, the site seems to be pretty busy. So much crammed into a little space. I looked at some of the product descriptions and there is not much of a description, and no "selling". You gotta give them reasons to buy what your selling. What are your products going to do for them? Why do they need what your selling? Unless I came to your site looking for exactly what you have, can't see buying. How are your prices compared to your competition?

    The product descriptions I saw where just one big paragraph, not very readable. I don't know exactly what your selling or if I need it.

    Also, what about multiple currencies? Maybe most or all of your traffic does not use your listed currency? After all, you are selling digital products, any one in the world could buy, right?

    Where is your traffic coming from? Are they even real humans, or search engine bots? Are they the type of traffic that would be interested in what you have to offer? Frankly 50-70 visitors is not much to expect sales. Are those even unique visitors?

    You have a newsletter, but NO reason for people to sign up for it. Why should I give you my email address? What's in it for me?

    Are you tracking visitors on your site? To see where they are going? If they are getting lost, or leaving at certain points? To pin point problem area's.

    Sorry to be another slaughter.
     
    Last edited: Sep 13, 2013
    ayeronnie, Sep 13, 2013 IP