eCommerce site for sale, but potential!

First of all I want to say thank you for viewing my auction, please bear with me since this is my first time selling a website so any questions you have I will answer promptly. The website I am selling has been a long project and I really hate to sell it but with me working full time and doing school I just do not have the time or resources to make it grow.

The website is http://www.aksfinest.com, revenue is generated through this site and EBay (http://stores.ebay.com/Alaskas-Finest-Seafoods_W0QQssPageNameZl2QQtZkm). All categories are drop ship items except for the first three (Alaskan Salmon, Alaskan Halibut, Alaskan King Crab)

The design is completely custom, it cost me $5,000 to get the site done originally. I have spent upwards of $10,000 to get the entire site done but realistically I understand that I will not recoup that much. What matters to me is that the site goes to someone who wants to grow this business and take hold of a grand opportunity.

Revenue has not been consistent because of my lack of marketing.

Jan. - April: 74.99
May - 934.84 (Started EBay this month, all revenue came from the EBay store)

Because of the big jump from Ebay but lack of sales on the site I decided to change the back end, it was custom but did not convert well at all. From June to August I had the site completely redone. I switched Virtuemart and Paypal processing instead of Authorize.net. I also added the blog, forum and writing a lot of articles for the site.

August - 79.99
September - 109.98
October - 57.99
November - 75.97

This site has a LOT of potential, I have not had one unsatisfied customer (21 positive feedback on EBay and you can see how much the customers love the product) I just cannot expand it to its full potential with such limited time and resources.

The drop ship items average about a 20%-30% profit. I paid a combined $220 to get into two of the drop ship programs.

Non-drop ship items vary on shipping costs. Locally I saw a solid %30 profit or more but some items sell at a loss if I am shipping to the other side of the country.


I have not dedicated a lot of time to online marketing so here are the traffic stats as of this year, January, March and April I did use adwords to gain traffic

Month (Unique visitors) (Number of visits)
Jan 2007 1085 1552
Feb 2007 362 479
Mar 2007 818 1029
Apr 2007 919 1093
May 2007 480 716
Jun 2007 510 900
Jul 2007 529 1172
Aug 2007 453 810
Sep 2007 567 1272
Oct 2007 529 1296
Nov 2007 445 626

Please contact me at if you are interested. Bids start at $200 with no BIN.