eCommerce Product Page Optimisation Help

Discussion in 'eCommerce' started by Tyrone Glode, Feb 6, 2014.

?

Which image is more optimized for conversion?

  1. A

    1 vote(s)
    100.0%
  2. B

    0 vote(s)
    0.0%
  3. C

    0 vote(s)
    0.0%
  4. D

    0 vote(s)
    0.0%
  5. E

    0 vote(s)
    0.0%
  1. #1
    Hi Guys,
    Names Tyrone from a streetwear store called Urban Wear. I would love everyone's opinion on the variations i have created for my product page. I have posted 5 images. It would be greatly appreciated if anyone could give their top 2 picks for both:

    Aesthetically appealing &
    Optimized for Conversion

    You can see my original product page on my website:
    www.urbanwearonline.com.au

    If anyone is willing to explain in detail their reasoning for their top ratings, i would love to hear them. Otherwise just a score of 1, 2 would be great :)

    Thank you all in advance.

    P.S. this is not an attempt to create a backlink, this is a genuine request and would love as much feedback as possible :)
     

    Attached Files:

    Tyrone Glode, Feb 6, 2014 IP
  2. seojig

    seojig Well-Known Member Affiliate Manager

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    #2
    Frankly speaking, i am not 100% satisfied with the landing page design as the product image part looks very empty. But still if i have to choose two option from these, i would go with A and then E.

    My Suggestion:

    Product image portion where sun glasses are there looks very empty at bottom side. You can give border or can add different angles of the product as thumbnail.

    Hope it helps !
     
    seojig, Feb 6, 2014 IP
  3. Solid Commerce

    Solid Commerce Member

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    #3
    I think A looks the best -- but I'd keep the image for the right-hand sidebar that you've got on your current product page. I like that one better.

    I'd basically go with a combination of A and the one that you've got. I love everything about the product pages you've got. I don't think any of the other ones actually improve.

    Here's what I'd do. Keep your page the way it is, with the graphics, and everything. The alternate views of the product are also huge.

    I would ADD those three icons you've got at the bottom of the right-hand sidebar in landing page A.

    Far as I can tell, that's the main difference (other than the graphic on the top of the sidebar) between the exiting page and Page A. Those three icons look great, though, and add something wonderful to your guarantee.

    If you think those make your page look too crowded, no problem -- that information is PRIME for your checkout page, as well. I think it's helping you in both cases. Might even be helping you more on the checkout page, because when you're on a product page you want as little as possible to distract your customer from clicking on that "ADD TO CART" button.

    Hope this helps!

    _ Sean B.
    Solid Commerce
     
    Solid Commerce, Feb 7, 2014 IP
  4. Sabrina_Gage

    Sabrina_Gage Member

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    #4
    I will vote for A. But the image part has too much space. Maybe you can add photos of different angles to make a better display for the glass. In addition, live chat is a good tool to improve conversion rate and reduce cart abandonment rate. You may have a try and use the icon to replace the email icon. Live Person and Comm100 Live Chat are all good options.
     
    Sabrina_Gage, Feb 9, 2014 IP