hello guys last 3 days i noticed my ecpm dropped big dropped do you think its smart price its normal and i need to make more filters
All these things are connected - Impressions - CTR - eCPM if eCPM is dropped then obviously your per click value has gone down as eCPM is price of clicks per 1000 impressions.
no, if his ctr went down it would have also lowered his ecpm. ecpm is a worthless metric, you need to look at your stats and see exactly what is down... it'll probably be either ctr or epc.
It could be due to a number of reasons. It could be for example that you were site-targetted and one of the advertisers dropped out. However, as said above, I would also take a look at your overall earnings and try and work on that. Ben Shaffer
i've same number of clicks but the income less 80% but i notice the ads change it not the same ad looking b4