I'm writing an ebook. I plan on doing the whole "sign up with clickbank" and possibly some PPC via Adwords. I also have a site ready with related articles. I need help with a sales page. A few days ago, I commented on here about "try different formats (long sales copy, flash, whatever)." So I do know there are different options. I'd like a "writing sales letter" for dummies list. I really don't feel like paying for a "how to write sales letters" ebook. Thus my search for information on HOW TO WRITE A SALES LETTER. Some stuff I know like show benefits, not features. Use testimonials. And provide bonuses. help.
long sales pages work. Hire a copywriter. If you are broke, go to your local book store, grab a book and start reading. If you are at a total loss, go hunting for sales pages. When you find one that moves you, study it to figure out why and go from there. Just remember, sales start from emotional feeling and not rational thought.
Allow other e-zine publishers or site owners to republish some important information they find useful from your ebook this will generate a sort of viral marketing and turning out to extra profit.