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eBay to enter web advertising market

Discussion in 'Commission Junction' started by moonrock, Jun 12, 2006.

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  1. #1
    eBay to enter web advertising market
    Monday, 12 June 2006
    Online auction house eBay is about to enter the web advertising market space with a new context sensitive system for affiliate website publishers. The system will work in a similar fashion to Google AdSense, which recognises keywords on a web page and serves up ads linking to websites that are relevant to the content... more..

    http://www.itwire.com.au/content/view/4602/53/

    http://www.ecommercetimes.com/story...AdContext-to-Build-Out-Third-Party-Ties.xhtml

    http://www.playfuls.com/news_02965_eBay_announces_new_online_advertisement_plans_for_Skype.html
     
    moonrock, Jun 12, 2006 IP
  2. clasione

    clasione Notable Member

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    #2
    Yep ---- I found that yesterday..... This is going to be very huge for them.... A perfect addition to thier presence....
     
    clasione, Jun 12, 2006 IP
  3. fsmedia

    fsmedia Prominent Member

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    #3
    What I'm wondering is this. Will you be allowed to run both on the same page? It will be interesting to see how Google responds to this...
     
    fsmedia, Jun 12, 2006 IP
  4. clasione

    clasione Notable Member

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    #4
    Well, I haven't seen a peek at what they will look like yet, but if they are confusingly similar to Google Ads, I'd say it won't be ok.....
     
    clasione, Jun 12, 2006 IP
  5. moonrock

    moonrock Peon

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    #5
    moonrock, Jun 12, 2006 IP
  6. tonyinabox

    tonyinabox Peon

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    #6
    It's relavant ads. I saw a few weeks ago. I don't think google allow to have on the same page with adsense.
     
    tonyinabox, Jun 13, 2006 IP
  7. neforum

    neforum Active Member

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    #7
    That's good news for me as I am now officially an ex-Adsense publisher. It'll have huge appeal and i'll definitely give it a try.

    What's the likely timescale?
     
    neforum, Jun 13, 2006 IP
  8. gford

    gford Peon

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    #8
    I was excited at first to see this, but then I noticed it is only context ads to Buy It Now items on ebay. This is OK I guess, but it is not Adsense or AdCenter or YPN by any stretch. It's a very weak version of it.
     
    gford, Jun 13, 2006 IP
  9. MN Sandy

    MN Sandy Guest

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    #9
    Seems like google is facing more competition with every day;

    only i wonder how much these ebayers will earn per clicks :>
     
    MN Sandy, Jun 13, 2006 IP
  10. Ajeet

    Ajeet Well-Known Member

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    #10
    I agree that this is not the same, but in many ways, I think that this is a stronger proposition. If you have followed AdSense ads (by visiting the advertisers), I find that a large number of them are MFA. Some are very shameless MFAs, while others are more sophisticated. In the case of a BIN ebay item, the end objective is a real financial transaction. So, I think that this offering by eBay makes a lot of sense.

    I am not in a position to say how deep the MFA problem runs, but if it runs deep, the eBay BINCON (that is what I have decided to call it -- Buy It Now CONtextual ads) :) makes sense.
     
    Ajeet, Jun 13, 2006 IP
  11. gford

    gford Peon

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    #11
    gford, Jun 13, 2006 IP
  12. neforum

    neforum Active Member

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    #12
    If it takes out all the ways Google massage things, such as Smart Pricing and all the rest of the tweaks and adjustments that affect people's earnings then it should be good. The Paypal integration should also ensure swift and regular payment too.
     
    neforum, Jun 13, 2006 IP
  13. seoindia

    seoindia Notable Member

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    #13
    I guess they can hardly give any competition to adsense. EBay is the biggest client of google adwords..
     
    seoindia, Jun 13, 2006 IP
  14. YMC

    YMC Well-Known Member

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    #14
    So now I can have such topical ads on my site like ... "Buy North Carolina at Ebay", "Tom Smith for sale at Ebay", "Get your own B-52 on Ebay".

    Oh goody.
     
    YMC, Jun 13, 2006 IP
  15. KGL

    KGL Peon

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    #15
    When does Adcontext officially launch?
     
    KGL, Jun 13, 2006 IP
  16. Joobz

    Joobz Peon

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    #16
    That's what I'm talkin about! Whoo Hoo!

    [​IMG]
     
    Joobz, Jun 13, 2006 IP