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ebay adwords

Discussion in 'eBay' started by donn, Jun 11, 2006.

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  1. #1
    Reuters is reporting (http://today.reuters.com/business/n...RIDST_0_BUSINESSPRO-EBAY-ADVERTISING-DC.XML):

    LAS VEGAS (Reuters) - Online marketplace eBay Inc. (EBAY.O: Quote, Profile, Research) is set to unveil a keyword advertising system for eBay sellers to promote auctions on other Web sites, borrowing from the strategies of Google and Yahoo.

    Michael van Swaaij, eBay's chief strategy officer, told a conference of software developers here on Saturday of plans to allow Web site affiliates to run contextual ads for eBay auctions in exchange for a cut of the resulting eBay sales.

    EBay's system differs from pay-per-click advertising systems offered by Google (GOOG.O: Quote, Profile, Research) and rivals Yahoo Inc. (YHOO.O: Quote, Profile, Research) and Microsoft Corp. (MSFT.O: Quote, Profile, Research) by linking only to eBay auctions rather than serving as a generic advertising network.

    In coming months, the program, dubbed eBay AdContext, will allow Web sites to embed simple snippets of code that can then automatically act to showcase items for sale on eBay's site, eBay officials said.

    "We want to increase the number of times buyers come to particular sites," Swaaij said of the affiliate marketing drive, one of scores of ways eBay is now encouraging Internet developers to build eBay functions into independent Web sites.

    What goods appear in any particular advertisement will be determined by the keywords on that Web page, a technique known as contextual advertising. A sports Web site would feature links to sporting gear or memorabilia from eBay, for example.

    As listings change on eBay, advertising automatically changes on affiliated Web sites to reflect the new products or services for sale on eBay. Web site affiliates receive a cut of 40 percent to 70 percent of sales, depending on volumes.

    "It is a way for Web sites to get an additional monetization stream," Swaaij said. Monetization is Internet industry jargon that refers to the potential for making more money by driving potential buyers to a Web site.

    There's more on the site.
     
    donn, Jun 11, 2006 IP
  2. danimal

    danimal Active Member

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    #2
    where do you sign up for adcontext?
     
    danimal, Jun 12, 2006 IP
  3. Nite

    Nite Active Member

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    #3
    There's also news here ...
    http://www.ecommercetimes.com/story/9stI4x7bF2LDBj/eBay-Rolls-Out-AdContext-to-Build-Out-Third-Party-Ties.xhtml
     
    Nite, Jun 12, 2006 IP