easy quiestion, need quick answer, echo, javascript and quotes

I have this code

echo '<td onclick="$(\'#response\').html(\'<table><tr><td background=#bbbbbb>IDNo: '. $pkmn['id'] .' example ... </td></tr></table>\';)">some more code</td>';

PHP:

What quotes can I use to make "example" a link where otherwise I would use

<a href="http://www.google.com">example</a>

Code (markup):

?

 

echo '<td onclick="$(\'#response\').html(\'<table><tr><td background=#bbbbbb>IDNo: '. $pkmn['id'] .' <a href=\\\'http://www.google.com\\\'>example</a> ... </td></tr></table>\';)">some more code</td>';

PHP:

This should work nice.

 

Why didn't I think of that??? Thanks a lot dude!