I know, there are plenty of topics like this already, but.... My CTR rate was a little above normal but my earnings per click were down. I just wish I knew where Yahoo was going to settle. A lot of other people have said their earnings have been all over the place, mine have been more consist ant. Perhaps Yahoo is just trying to make a profit on a couple days. In a side note did you see where one of the Investment firms said the Google stock could lose as much as 50% of its value in the next year because of competition from Yahoo and MSN. I was an online Poker affiliate for a little bit and every Poker room fights over you t have you promote their site. Now I am not saying it will ever be that competitive, but I think choices and competition for web publishers would be great (obviously, I guess).
I had one bad day on one of my sites earlier this week and that was the day Yahoo crashed. My revenue from that site dropped from $22 average to $1.55 for that day with the same number of clicks I normally get on it. All my other sites were normal though. Was frustrating though. I have also noticed wild fluctuations though from day to day. I also have 2 sites that have similar topics and the ads they receive are the same, but the per click payouts are totally different. One will average $1.15 per click while the other averages .45 cents per click. How they figure this is anyones guess. I also have a site that is based on finance and insurance and I have heard of others receiving $30 clicks. I have never seen this on any of my sites before. I cannot wait to see this though as I am sure it is only a matter of what ad is clicked at the right time. Overall though Yahoo has been great as oppossed to the .05 to .20 cent clicks on Google.