Earnings decrease - is it trend?

Discussion in 'Reporting & Stats' started by maybach, Mar 2, 2006.

  1. #1
    Hello!
    I've noticed strange thing - huge decrease of earnings in February - about 30% :confused:

    I have the same number of visitors and pageviews, the CTR is even better, than in January - but total income per day is much lower. (I know that February has 28 days :) - it's not the reason). As far, as I can understand - the reason is in low CPM or CPC?

    Has anyone the same situation? Or it is just my case?
     
    maybach, Mar 2, 2006 IP
  2. kk22bbme

    kk22bbme Peon

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    #2
    that's for you...for me the february is the highest earning month...in my 4 months on adsense....hopefully it would get even higher...
     
    kk22bbme, Mar 2, 2006 IP
  3. hans

    hans Well-Known Member

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    #3
    :)
    may be i got your 30% plus some tipping :)
    because my $ went about 50& up dispite the 28 days only in Feb
    hence may be other reasons and no google "fault" and no market tendency
    are you up to date in your SEO techniques and adsense optimization ( heat map )
    doing fresh tings needed THESE very days or weeks?
    do yoiu offer NEW content every once in a while
    and daily new posts/services/info to attract more advertisers and more visitors ?
    things always change daily but the overall trend all the past 12+ months was UP months after months as the traffic goes up all else gos up as well - all directly proportional to your daily efforts and creative productivity
     
    hans, Mar 2, 2006 IP
  4. maybach

    maybach Peon

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    #4
    hans, thank you for reply.

    the matter is that everything on website was as good as usual.
    same ads, same ad placement, same content refresh - all same. seo, heatmap - all as usual. same 70000 visitors per month )
    and it worked with uptrend for 8 continous months.
    but suddenly it felt down.
    when we talk about 4 figures income -30% is very painy.
     
    maybach, Mar 2, 2006 IP
  5. clancey

    clancey Peon

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    #5
    I have the same experience. I reckoned it had a bit to do with Olympics.

    Looking more closely, I think the loss of three days was probably half of the difference. The other half was accounted for by a decrease in the average value of clicks.

    I track them on a daily basis and I cannot see any pattern. They definitely jump up and down from one day to the next. Since my content changes throughout the day, some of that could reflect changes in the impact of the content of articles on the ad selection. However, I am not sophisticated enough in my visitor tracking to monitor that kind of thing.
     
    clancey, Mar 2, 2006 IP
  6. toby

    toby Notable Member

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    #6
    sigh, i noticed that too. My site's earning has drop considerable. Cost per click now can be as low as 1 cent. SIC!
     
    toby, Mar 2, 2006 IP
  7. Roman

    Roman Buffalo Tamerâ„¢

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    #7
    I think you people missed the point, same # of clicks but lower earnings.

    My clicks went up by about 50% from Jan. to Feb. but my income went up only 25% so even though I made more money I made less than I should have, all things being equal.
     
    Roman, Mar 2, 2006 IP
  8. Amin

    Amin Peon

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    #8
    i have the same experience.
    maybe it's because of the 'Smart Pricing' stuff.
     
    Amin, Mar 2, 2006 IP
  9. Seiya

    Seiya Peon

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    #9
    It all depends on your traffic man. I had less traffic on my site so it earned less.
     
    Seiya, Mar 2, 2006 IP
  10. maybach

    maybach Peon

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    #10
    I repeat - traffic was the same.

    I also think it's 'smart pricing'
     
    maybach, Mar 2, 2006 IP
  11. hans

    hans Well-Known Member

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    #11
    maybach
    i understand your 30% pain
    but if i have 4 digits and get yours plus tipping ( i.e. 50% plus )
    then i have no pain at all:)

    i have mor etraffic than before and more everything ( ctr 5.1&% site average feb ) ..

    you just have to consider the seasonal changes of focus in mankind and offer something for each of these phases all year long
    every months we get more sites=more competition
    and more users also
    hence we have to "fight" for our margin and work harder and better in all aspects includijng quality to get a proportinally growing share each months

    just add NEW stuff, new topics, current topics - go with the season and fill a natural need and demand then all looks sunny
     
    hans, Mar 2, 2006 IP
  12. maybach

    maybach Peon

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    #12
    hans, thank you for reply :)
    'working harder and better' - is the best advice in my life :)
    and how do you get +50% tipping? ;)
     
    maybach, Mar 3, 2006 IP
  13. hans

    hans Well-Known Member

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    #13
    you lost 30%
    i had 50% plus last months i.e. your 30 plus 20 tipping = 50%+ :)
    i did exacty what i wrote
    work more and harder
    like thiese days again

    i set a goal
    each year about 100% more traffic i.e. doubling of traffic
    each day one or several new content pages
    each week or day some fixes or improvements on the site
    sometimes tech howtos, sometimes pics, sometimes solutions to human problems, sometimes i make just as a gift for others a free promo page for a specially good business, resort or so ..
    these days i have photo sessions about flower gardens in baguio, strawberry fields, roses, butterfly gardens, etc
    thats easy - just a matter of creating new content and technical howtos and new chapters etc. i do all html by hand to have fully validated code and best serps
    if i am behind my goal and i do "overtime" to catch up
    it works since 9 years for me
     
    hans, Mar 3, 2006 IP