I am new to the publisher network, and would like to get some help from experienced YPN users. On average one of my websites receives around 800 page views each day, as well as a few clicks. In my report there is a CPM, Avg RPC and revenue column. In the revenue column I only have totals for the clicks. I was wondering why the CPM was not included. There is a dollar figure in the CPM column, but none of that amount is carried over into the revenue column. If someone can explain how the revenue works, that would be great. Thanks in advance for your help.
CPM stands for cost per million....this is what it would cost if the ad was clicked one million times...it is not how much you are making...thats may understanding anyway, hope it helps.
CPM stands for the cost per thousand ad impressions. I figured this portion of ad revenue would be added to the total. Can anyone else clarify whether the CPM revenue goes into your actual earnings.
eCPM is basically on average how much your site seems to be making every 1000 ad impressions. It does not go in your earnings. It just shows you how much you made for each 1000 impressions with clicks. CPM really stands for Cost Per Mille and I think Mille means thousand in Latin. You could also call it CPT but most people tend to call it CPM.
Cpm=Cost per Millenium (thousand) It is an equation to what you would be getting if it was CPM although it is CPC
Yeah as a few people said, it doesn't go into your earning, but it just shows how much money you've earned per thousand impressions. Total Earning/Impressions in Thousands.