Normally its depend on your business needs, but if you are going to build an e-commerce site with a large number of products then I suggest you use the Magento platform where you can get lots of advantage as below - It's more user-friendly - Clear product display & Navigation - Inbuilt reporting and analysis solutions - Multiple language support & currency - Reaching all the cross-platform - Dynamic control panel for user - Customized themes and design integration and many more. Do let me know if you have any questions or query in details.
Since this is the year that Kylie Jenner became a billionaire. It might be interesting to discuss that strategy. Lots of critics see this achievement as luck or something undeserved but there is a unique business strategy around it. Today, the hardest thing to replicate or acquire is shoppers' time and attention. Kylie has actually been cultivating this audience for over three years and this is the first time she's thought of monetising her community. Naturally, if you are new to the retail world, you won't have three years to build up such a community but you can start with some early things - Figuring out what resonates with your early shoppers (what they like to buy, how they like to shop) - Figuring out how many segments of shoppers you have (e.g. one-time purchasers v returning every week) - What products go well with each other and are they the same for each shopper segment Once you have some data on this, you can figure out how best to craft a product and community strategy to engage with your audience.