How would I dynamically insert the relevant adwords keyword into the landing page copy (say, the headline)?
<?php $char1 = $_GET['kw1']; $char2 = $_GET['kw2']; ?> <?php echo "$char1"; ?> <?php echo "$char2"; ?> Keep adding or removing chars as you need. That way you can add in like 2 keywords or set different text. Remove char 2 if you just want to use 1 keyword. Simply call your index like this index.php?kw1=somekeywordhere&kw2=some2ndkeywordhere or for 1 keyword index.php?kw1=somekeywordhere
Nice information, you guys are providing and keep it up. plz give me some more information on this topic. Can we add more than 2 keywords in Landing Page.
How would you add more than one keyword on the landing page? They can only have been searching on a single search string by definition. (The keyword string the user was searching on is dynamically inserted into the page.) If you wanted to call one keyword string multiple times on the page, you would just insert the call code on the page multiple times.
How can I track which keywords that lead to sale? If I use clickbank hop link, when someone search for keyword-1, then my hop link on my landing page will change to http://aff-id.merchant-id.hop.clickbank.net/?tid=keyword-1. So I can track which keywords lead to sale. Can it be?
i made a 100% dynamic site (ok, in german building a amazon-store on the fly depending on keyword given...see http://www.sparfritze.de/?k=canon powershot http://www.sparfritze.de/?k=hdtv http://www.sparfritze.de/?k=syncmaster etc..etc.. From adwords i grab the keyword in the destination url since you can use the {keyword} variable. The site is just some basic script, and yes....it GETs the kw parameter like this <?php $char1 = $_GET['k']; ?> depending what keyword the adwords ads give me. The advantage is obvious: I only need ONE site for ten zillion products...
they love it Nothing better than a 100% product relevant website ! For G it's all about customer satisfaction and expeirence to keep their ad-standards high. If a customer searches for "Product X" and he WILL get Product X and all related information on a site: Nothing to complain about !
I'm not so sure that G as of September 2007 thinks dynamic keyword insertion is the best thing. They are now looking at landing page relevance to the keyword as a factor in quality score. As you well know, google determines relevance by counting how many times a certain keyword and terms relating to it appear on a page, and in what prominence. So, if you are using dynamic keyword insertion, you're kinda screwed. The googlebot will not find the target keyword at all. It will just find lots of {keyword} fields. The obvious way around this is to create individual landing pages optimized for each keyword. You can do that using a spinning program or I think speed ppc may do something like this.
yes ! you are right if you talk about google-bot for SEO. But the adwords-bot (and i use these pages mainly for landing-pages for adwords!) is always happy. My quality-score is always great ! I wouldnt say that if its not like that in my adwords account !
I'm not talking about SEO, I'm talking about adwords. Just because you don't get a high minimum bid on an account that uses dynamic keyword insertion does not mean that it does not affect QS. The classic case of this is how you can no longer simply come up with a catalog of products and use dynamic keyword insertion to create your campaign for you. You used to be able to insert a list of keywords, a single ad with dynamic keyword fields, and then ad a dynamic keyword field to the URL of the landing page so that it was set to search the catalog on your site. Now those ads won't be served precisely because of qs issues. If you are using dynamic keyword insertion with highly related terms, it might not matter much anyway since the landing page will still be somewhat relevant.
i would need to know how amazon bot works then. example: my destination url is www.example.com/?k={keyword} right from adwords. If i enter KW in adwords now....say "Gadget XY cheap" and Adwords would (?) grab this KW as it is and then go on my site to check relevancy using this variable everything would be great. Also...double-checking my AW i can defintly confirm it's the case and it works ! Btw..i think you misunderstood something..i do NOT talk about dynamic insertion in the Headline of an ad ! I still use fixed KW and product in the headline. Say "Gadget XYX" in the headline.....i use the variables only in the destination URL to my landing page to build a landing page optimized for the product.