I have an NYC real estate website. Each property listing has a dynamic title. I decided to use a rules based approach when titling the property. For example, a 1 bedroom condo in Greenwhich Village is assigned the following rule: Title = "Location", "# Bedrooms", "Apartment Type" (Title = "Greenwhich Village, 1 Bedroom, Rental") see: http://www.markdavidny.com/Soho/Rental-Property/243330 I'm thinking about changing the rule over to what the agents put into the CMS as the listing title. For example, "Sunny 1 BR in the village for rent". This approach will allow for each listing to be truly titled uniquely, whereas a rules based approach often creates pages with identical titles. Which makes more sense - what the user (Realtor) enters into the CMS as the page title, or what I decide the page title should be?