Hey everyone, I've just started with AdWords. Say I had an ad campaign w/ 100 keywords, and if a person clicked on a result from Google search like... "cheap web hosting", how would I make it go to www.mysite.com/cheap-web-hosting.html? Is this possible? Basically, I want it to take them to www.mysite.com/their-keyword-here.html. It goes to my site, and the file name is the search query they used to get their.
Let's see if I understand what you're trying to do. If you're talking about dynamic links, then in the Title field of Google Adwords, you'd put {keyword} or {keword: alternate text}. Then, if the user searched for one of you keywords, the keyword would show up in the Title area of your ad. If you're talking about a searcer clicking on "specific keyword" and you wanted it to take them to www.yoursite.com/specifickeyword/, then I believe the only way to do that is to have a landing page for every keyword, which isn't a bad idea. There are two fields at the bottom of the Google creative. One says something like "Display URL" and the other says "Destination URL". The Display URL is the URL you want to show up on your Adwords ad. The Destination is where you actually want your traffic to go. For example, you could set your Display URL as www.mycoolsite.com/keyword and set the Destination URL to www.myaffiliatesite.com/myaffiliatepage I hope this has helped Don
It helps, thank you. But what I wanted was... A dynamic ad, where if they searched for 'computers', my ad would take them to www.mysite.com/computers.html, and if they searched for 'cars', it would take them to www.mysite.com/cars.html. I want that done without having to recreate an ad for each keyword.
Hmmm, I see. I can't help you on that one. I always did a 'keyword' or 'specific keyword group' per landing page. TxDon
What are you trying to accomplish? Do you want to pass keywords to the page so that it is relevant to the search? The only way to do what you are suggesting without creating each landing page would be to use mod_rewrite on the URLs. If you just want to pass keywords, why not do something like this: http://www.example.com?kw={keyword} Then you can grab the keyword from the query string and dynamically insert it into your landing page. There really isn't any benefit to sending a visitor to /keyword.html vs sending them to ?kw={keyword} as far as ppc advertising is concerned. You can set your display URL to pretty much anything as long as the domain matches.