Hi All, I recommend dynamic keyword what i have used in Google PPC especially my ecommerce website got very good sales. I would like you to share with you.
If you're using AdWords API there's a way to spice the dynamic insertion through the destination URL parameters {param1} and {param2}, see: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=178482 It means that you can set a specific text to be inserted to your ad, depending on the specific keyword that triggered the ad. ( As MS AdCenter's "ad placeholders") For instance the ad text "All roses are {param1} and {param2}" could change throughout the ad campaign: All roses are 10% off and shipped anywhere in the country or region. ({param1} = " 10% off", {param2} = "shipped anywhere in the country or region") All roses are 25% off and shipping is free. All roses are half-price and guaranteed fresh.