Dynamic Keyword Insertion

Discussion in 'Bing Ads' started by Priti, Feb 1, 2007.

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  1. #1
    Anybody know how to use Dynamic Keyword Insertion (DKI) in MSN adcenter? Its really confusing.
    Please explain with examples.:)
     
    Priti, Feb 1, 2007 IP
  2. progress

    progress Guest

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    #2
    The MSN adcenter tutorial videos in their help section explain with examples...
     
    progress, Feb 2, 2007 IP
    rstein68 likes this.
  3. toddo14

    toddo14 Banned

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    #3
    If you write this ad:


    {keyword}
    Buy {keyword} today!
    Free Shipping.
    www.XYZ.com

    and a user searches "used cds" then the ad will read:

    Used Cds
    Buy Used Cds today!
    Free Shipping.
    www.XYZ.com

    You just have to make sure that all of your keywords will fit in the space that you give them. So for example if you bid on the keyword "used cds in san francisco california" then that keyword would be rejected by MSN because it doesn't fit.

    Make more sense?
     
    toddo14, Feb 13, 2007 IP
  4. Priti

    Priti Peon

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    #4
    What about the "para". How to use that?
     
    Priti, Feb 22, 2007 IP
  5. articlebazar

    articlebazar Peon

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    #5
    Good explanation toddo14
     
    articlebazar, Feb 25, 2007 IP
  6. asiram

    asiram Peon

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    #6
    i use 2 ads in one adgroup.
    example:

    {keyword}
    Buy {keyword} today!
    Free Shipping.
    www.XYZ.com

    and

    Used Cds
    Buy Used Cds today!
    Free Shipping.
    www.XYZ.com

    the long keyword does not reject because it has ads 2st.

    asiram
     
    asiram, Feb 25, 2007 IP
  7. renoir

    renoir Well-Known Member

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    #7
    MSN Adcenter now includes dynamic keyword instructions on your campaign bids. For some reason the Microsoft instructions are not very clear.

    Apparently all that is required is to use {keyword} however there are no instructions indicating if Caps make a difference.
     
    renoir, Sep 5, 2007 IP
  8. rs.rathnaraj

    rs.rathnaraj Peon

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    #8
    rs.rathnaraj, Sep 17, 2007 IP