In my other thread yesterday, haystack brought up the idea of Dynamic Keyword Insertion. Since then, I've been reading up on Dynamic Keyword Insertion for use on my multi-product electronics store. The question I have is whether or not I can 'get away with' advertising trademark brand names by using DKI. If I can bid (legally) on brand names AND use DKI to actively insert search terms into my ad headlines, then my ads would indeed display those trademarked keyterms - even though I didn't actually write the ad with those prohibited terms. In other words, Google allows trademarked brand names in the ad - if they are the result of Dynamic Keyword Insertion (the customer typed in those terms which I AM allowed to legally bid on). Please tell me I got this right?
Hi, As you said, Google put trademarks in your Ad when you use DKI; the only way I believe you can avoid the use of some specific trademarks is using negative keywords. Even I haven't tried this, it should work.