Dynamic Keyword and trademark issues ??

Discussion in 'Google AdWords' started by topcash, Feb 21, 2008.

  1. #1
    What is the policy of google when you use dynamic keywords into ads and a trademark keyword comes up?

    Example

    {Keyword}
    Get {keyword} information Here

    If that keyword is something like Microsoft and its a trademark issue.

    If I am dumping in 10k keywords and a trademark name gets in there, what does google do about this?
     
    topcash, Feb 21, 2008 IP
  2. robertpriolo

    robertpriolo Peon

    Messages:
    1,859
    Likes Received:
    30
    Best Answers:
    0
    Trophy Points:
    0
    #2
    they exclude it

    so if your KDI said

    Buy Microsoft Software

    You ad will say this instead

    Buy Software
     
    robertpriolo, Feb 21, 2008 IP
  3. Johu

    Johu Peon

    Messages:
    583
    Likes Received:
    13
    Best Answers:
    0
    Trophy Points:
    0
    #3
    You need to use the alternate default text, e.g. Buy {Keyword:Software}

    If a trademark (let's say Microsoft Office) was able to be used, it would read "Buy Microsoft Office", but if the trademark isn't allowed, it would read "Buy Software"
     
    Johu, Feb 21, 2008 IP