Dynamic Headlines & Dynamic URLs, is this possible?

Discussion in 'Google AdWords' started by performan, Sep 5, 2006.

  1. #1
    Hello all,
    I've been a reader for a few weeks and now after searching my unique case it's time to post!

    I am an affiliate for a video store which stocks many thousands of DVDs. This being said, I want to customize the headline of my AdWords for each DVD the store sells, and as well I want to send the searcher who clicks my ads to the actual link in the store for that exact DVD.

    For instance, I generate a keyword list of exact and phrase matches such as:

    [home alone 2]
    [home alone 3]

    etc..

    And when the person searches they get an ad such as:

    Buy home alone 2!
    Some text about buying
    the video from the store
    http://www.vidstore.com

    Now, I can easily customize the ad, however, my question is how can I change the URL depending on what they searched for? If they search for Home Alone 2, I want to send them to that exact page where they can buy Home Alone 2 right away!

    I've been playing with dynamic url codes, however, I was hoping I could avoid this and that there is a way to specify a specific link per each keyword?

    If this is not possible, is there a way I can create many adgroups very quickly? I would like to create about 2500 and this would be extremly expensive with the new charge for the API.

    Thanks a lot!
    Hunter
     
    performan, Sep 5, 2006 IP
  2. Micromag

    Micromag Well-Known Member

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    #2
    Try editing your keywords and puting this:

    [home alone 2] ** http://www.vidstore.com/homealone2
    [home alone 3] ** http://www.vidstore.com/homealone3


    where "http://www.vidstore.com/homealone2" is the destination url for home alone 2 at your site.

    You can put a different destination URL for each keyword on adgroup.

    This is a good idea as it increase the conversion and increase the Quality Score as your landing page is more relevant.

    But if the advertiser decide to move the product page you'll be in trouble - so be careful!
     
    Micromag, Sep 5, 2006 IP
  3. performan

    performan Peon

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    #3
    You are the man, excellent, I looked all over for this.. no luck..
    Thanks again!
     
    performan, Sep 5, 2006 IP