If you go to most commercial webpages, it may contain several different graphical links. But if you hover the mouse point over them and observe the status bar, you'll find that the links' landing pages are the same - just a different graphic. But, if an affiliate link is displayed on the same page more that once - say, twice - does that artifically double the impression rate? Or, is it still regarded as a single impression? For the record, if this happens then it's something I don't want because it can affect the CTR. I'm not compensated for impressions; only leads. What happens, please? Thank you.
Each ad (text,banner,etc.) has it's own tracking pixel so each will register an impression. If you have 5 different ads on a page, and 100 visiters that day to that page, you will register 500 impressions for that website. It is important to note that when you run performance reports, you can see the seprated impressions, clicks, CTR, CR, CPM, EPC, etc. for each advertiser and/or ad link. It should not hurt you unless you are judging your performance based on the overall websites CTR, instead of the CTR of each advertiser or ad link. Drill down a little and see which ads are getting all of the clicks, and then remove the ones that are not. This will help you to provide what your visitors really want, and remove the clutter. Good Luck!