Dumping An Offer?

I have a few questions and I have been pondering lately.

I have been testing a few offers with VERY few keywords, but some of them are converting.

However, with a 10% CTR on the keywords, but I'm just about breaking even overall, does this mean the offer is bad? Would/could a landing page improve my conversions?

I realize the general answer will be to test test test, but I'm wondering if anybody has had similar experiences and/or has input as to what I should go about doing first.

Thanks!

 

I would make a landing page and try it. If you can not improve profits try new offers.

 

Thanks a lot I figured that MIGHT help, seeing as I'm getting a consistent 6-12% CTR on my ads but a much smaller CR on the offer. Maybe pre-selling would do the trick.

I'll give it a try, thanks for the quick and honest response.