First of all I like Froogle it's not perfect but it's free and playing your cards right shows great traffic conversion. For our own and some clients we now have dual feeds in F. 1 is US in USD and 2 is UK in GBP(STR) also we are preparing to use slightly different language in each. (yez, I know in theory itz ztill english) The merchant center, once one got the hang of it, is quite ok and becomes easy to use. BUT to see the products on Froogle from there, one has to be signed into the right domain. E.G. Froogle.co.uk to see the UK feed on Froogle UK. The US feed won't show (yet) for this to show one has to log out and signon again using froogle.com. Both feeds can be transmitted to F at the same time, no problem. Pick up and processing of feeds from Hedwig are presently between 2-4 hours. With no errors it's life pretty immediately. UK Froogle seems to need 2 or 3 feeds to pick up all pictures specifically if different (sub)directories are used. To get a new shop / feed accepted looks like about 3-4 working days at present. Last not least additional var/parms to track work perfectly and as a litle tip we simply run froogle as affiliate (but don't pay them) so we see performance immediately. Best of luck M