Seems like they should run google ads. They would make a fortune. The website gets over 2 Mil hits a day. Could they possibly be making more money with the 3 or 4 advertisers they have on the website? I guess Adsense might also not be good for them since their content is dynamic? Is Adsense bad for dynamic content - content that changes often?
It may be ugly, but SE bots love this simple design. And, if an employee does a visual review of the site they'll find that <h1> is really <h1> and not css magic. /*tom*