why has my site gone from page 1 to page 4? i made no major changes, all of a sudden from 180+ users now i only get 30-40 per day
You didn't made any changes that's why remember that the internet is always changing, remaining static is not helpful always
yes, wissam right, especially when you read the below information, you will know why: http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html Code (markup):
hi promote the site, more you promote, more visitor will come more visitor means more traffic,more traffic means high page rank, sitting idle not going to help.
This is due to Google dance, Google now performs updates every week, due to this algorithm and index updates your websites ranking may change..
Actually you answered your questions that is "i made no major changes". If you wants to stay alive in the web world then you need to to upgrade your content. The changes incorporate only in changing your website content. So do that and once again you will be regain your lost position.
Well, drop in ranking is the reason for drop in traffic. And, reason for drop in ranking could be anything, - Stale content - Drop in backlinks - Any algorithm update (Freshness algorithm) Just check your Google Analytics report to pin point the keywords for which ranking is dropped.