A site(www.unbeatablelifeandcriticalinsurance.co.uk) was on page 1(rank 4) on Google.co.uk for keyword "critical illness insurance" but since the past 2 weeks it dropped to page 2(rank 20).Also no changes has been made on the site. what might have caused this drop in ranking??? and how can it be back to page 1. Any suggestion will be the much appreciated.
When you say "no changes have been made" does that include no extra content added to the site? If nothing has been added then over the 2 weeks your keyword denisty would have been overshadowed by others who are writing articals. If you are writing to the site then I would look at the type of copy, is it too keyword heavy? is it to short or to long? I have found mixing it up with articals and good mutual links to other sites will help in the long run. Just my $0.02 Good luck with the site.