I noticed a 50% drop in earnings today. The number of clicks have increased by 20% but the CPC has dropped a lot. Anyone else noticing the same? Or is it just me?
A drop in earnings for one day isn't too significant. If it continues to drop for multiple days then you may want to analyze everything such as rankings, etc...
especially today's earnings, it should never be talked about.. but I'm fed up of saying the same shit over and over again, so now I just reply mindless things, I don't care anymore..
Not only.. there will be thread also if someday the earnings increase compared to the previous day.. A thread a day keeps the doctor away.
Nothing you can do about your CPC (beside changing niche). Be happy your CTR increases, if your CPC become normal again you will have more earnings .