Hello, I am running an AdWords campaign in US. December is showing huge drop in clicks and conversions. I would like to know whether it is because of some external factors (like vacation in US) or because of my account. Any of u facing this issue now?
I am also experiencing a drop in clicks and conversions this month across all my sites. This include AdSense revenue. I guess its because its that time of the month. January will be a much better indicator of things to come. -Adam
I have definitely experienced a drop in clicks throughout the month of December. If your product is not in the holiday gifts niche then it seems only natural that this time of year would have a drop off. B2B advertising drops off even more than consumer focused advertising this time of year. Hopefully the new year will bring a pick up in traffic.
It's normal in Christmas time. I experience this for most of the sites; only few of them are really good in selling, but this because it's the proper time for them.