Hi Folks, "While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics,†Google’s Matt Cutts said in the announcement of the update. He also said, “The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.†He said, and I quote: What about the people optimizing really hard and doing a lot of SEO. We don't normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. “White hat†search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. As we all know by now Google are constantly striving to improve their search algorithm. This update will completely change the way of searching it will not only give better search results but also give a boost to high quality blogs/websites by ranking them high in SERP (Search Engine Results). After the Google Penguin update, it is almost impossible to attain high rank in SERP by copying contents. 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