I just checked out how I could potentially optimize my campaign and found these results (I am currently targetting Australia and NZ): - I can improve my CTR by 6% if I drop Australia and NZ and pick up Sydney only. - Although I am targetting Australia and NZ, I have had 1000 impressions from 'Other' in the past 15 days. - All bar one click is from Sydney. I therefore have these questions: 1. Where the hell is 'Other'? How do I get rid of it? I have 1000 impressions and not a single click in 15 days!? 2. Should I maybe drop Australia and NZ in order to pick up Sydney? Why would no one in Melbourne be clicking on my ads? 3. Is it possible to find the results for greater than 15 days? And calculate what my CTR would increase by etc? What tool would I use? Thanks.
Are your content and search campaigns combined? If so separate them. 1. Usually means undefined 2. Not necessarily. You could geo target each city and see which one does best. 3. Yes, simply change the timeframe (usually top left)
See what I'm now wondering is how I get those analytics back? Now when I click 'opportunities for improvement' it doesn't take me to optimize my regions, its taken me to keywords that I may want to add. Is there any way to analyze different scenarios; estimates on traffic from different regions etc (without using the keyword tool and going through each of my keywords individually changing regions).