Hi. Has anyone else experienced a dramatic drop in impressions and clicks on adwords lately? The past month I have been running several campaigns (text ads), with over a million impressions. Good Quality Score on all (above 6-7/10). Budget has been high. Most of the impressions has been content. Yesterday impressions dropped to half, today its down to 1/5. Am I sacked by google? Im advertising clickbank products, with my own quality landingpages. I know google is not too excited by clickbank.. but... ? Anyone? Thanks
Check your landing page quality. I'll bet it's rated as "poor". As you said you have your own landing page promoting a CB product, I'll assume you have links pointing to the product's merchant own sales page. Google doesn't like that as you can read here: adwords.google.com/support/aw/bin/static.py?page=guidelines.cs If your landing page quality says "no problem", it could be any number of things, the two most likely being: * a high volume site sacked you by not displaying your ads anymore. Compare numbers across each site. If a site that used to show your ads has dropped, they may have decided they don't want to show your ads on their site anymore. * a competitor has simply overtaken you in one or more of the sites you advertise on with better ad quality. If all sites show a similar decrease, this is the most likely cause. But I'm betting on my first assumption. Check your LP quality.
Thanks for your reply. Just to follow up. You are correct. I have landing pages that promotes a cb product, and have links pointing to the merchant own sales page. As Review page. Would you say it is better to link directly to the selling product? To make the direct sales instead of review? I have 2 Campaigns promoting 2 different sites. Both sites has 7/10 QS. And has generated almost a million impressions a day. The sites are in totally different market. Generatet ie. last week 2500-3000 clicks a day. But monday 1400 and yesterday 500! In addition to this I have other campaigns for pages with low QS 1/10, but has had these on pause. And a few campaigns for pages with OK QS (above 5/10), but hasnt generated any traffic to be proud of. can the low QS campaigns and other pages influence my high performance campaigns? Since the high performance campaigns promotes pages in totally different markets, it is not too likely that i have been sacked by the large high volume sites where my ads are shown? (havent checked this yet) Im guessing its the typical review page that Google doesnt like? I find it very strange to see this dramatic reduction impressions. Other comments ??
Update. After I wrote this. One of the high volume pages has been set to 1/10 QS. So I guess this is the reason.
In my humble opinion, yes, definitely better to link directly to the product. > Both sites has 7/10 QS Just to correct you, sites and pages don't have a QS. Google shows QS at the keyword level although technically, it's the keyword-ad combination. Learn more in my Adwords FAQ. > can the low QS campaigns and other pages influence my high performance campaigns? Some say yes (Google implies it in a document somewhere) but in my opinion, still a humble one, it does not have a lot of weight associated with it. It therefore can easily be overcome. I've done it many times, taking a poor campaign, fixing it and getting great QS, sometimes within days. You appear to be in violation of the "bridge page" clause. My suggestion is to delete those ads (don't pause them) immediately and either remove those links from your site or link directly. If you don't delete them, Google can terminate your account and you won't be able to advertise on Google forever.