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Downside of Rotating Ads?

Discussion in 'Co-op Advertising Network' started by yonnermark, Sep 15, 2004.

  1. #1
    Quick couple of questions:

    1. If a site has 1000 pages and it serves a different (random) network ad with every page view, googlebot lessen the value of those links?

    What I mean is, isn't a static, permanent text-link better than one that jumps around between different sites/pages?

    2. this question is closely related to the above. I have a dynamic website which has several hundred pages. I'm trying to decide what to do with the ALT tag of the header logo. I have 3-5 main phrases that I want to optimise the homepage for. I can either just have 1 of those phrases as the site-wide ALT tag or I can rotate ALT tags so that they change with every page view. I'm just wondering if google might not give as much weight to these constantly changing links compared to fixed links.
    SEMrush
    THANKS VERY MUCH!!!!!
    Mark
     
    yonnermark, Sep 15, 2004 IP
    SEMrush
  2. digitalpoint

    digitalpoint Overlord of no one Staff

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    #2
    I haven't heard of any devaluation of a link because it was different (or not there) the last time Googlebot visited.
     
    digitalpoint, Sep 15, 2004 IP
  3. a389951l

    a389951l Must Create More Content

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    #3
    What are the current thoughts on what google does with the old link? Meaning, as google indexes a page and the link is different every time, do the older links (replaced) have any value??
     
    a389951l, Sep 15, 2004 IP
  4. digitalpoint

    digitalpoint Overlord of no one Staff

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    #4
    I doubt they have any value. Only what Google sees as the most recent.
     
    digitalpoint, Sep 15, 2004 IP
  5. yonnermark

    yonnermark Peon

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    #5
    I would have thought an established link would carry more weight than a brand new link. But I'm not google.
     
    yonnermark, Sep 16, 2004 IP
  6. digitalpoint

    digitalpoint Overlord of no one Staff

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    #6
    Well think of it from a technical standpoint. Imagine trying to not only have an index of the most recent pages (which of course Google does), but now you also want to have a full "snapshot" index of every day for let's say the last year? And take every index into account when calculating relevancy? :)
     
    digitalpoint, Sep 16, 2004 IP
  7. disgust

    disgust Guest

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    #7
    that's definitely a decent point for it.

    honestly, I'm pretty sure I AM seeing an increase in serps due to the tool... but I suppose I can't be positive.

    if links really are "sandboxed" (it seemed to be the common consensus that the incoming links themselves were sandboxed, not the new site itself), then the benefit may be less than optimal, but hey, I'm seeing results (and other are too), so I'm definitely keeping it- and adding it to almost all of my new sites- for now :)
     
    disgust, Sep 16, 2004 IP
  8. jonnyplatt

    jonnyplatt Peon

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    #8
    One sandbox theory I heard was that it's not so much the links that are sandboxed but their anchor text effect
     
    jonnyplatt, Sep 16, 2004 IP
  9. digitalpoint

    digitalpoint Overlord of no one Staff

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    #9
    I'm not entirely sure there is a sandbox effect to be honest. People see *something* going on, and maybe it's a sandbox, but if it is, it's definitely not universal... there is more to it.

    Because I haven't seen any sandboxing on any of my sites, and people seem to be doing well with the ad network (no ad is static, so a universal sandbox would make it not help your rankings).
     
    digitalpoint, Sep 16, 2004 IP
  10. rickbender1940

    rickbender1940 Guest

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    #10
    I tend to see results no more than 48 hours after a link is crawled (well PR4+ links). The funny thing is, a lot of people trying to sell links are always spewing nonsense that you have to buy links for 3 months in order to have an effect because of the "sandbox" ... how convenient for them, eh?
     
    rickbender1940, Sep 16, 2004 IP
  11. yonnermark

    yonnermark Peon

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    #11
    Sandboxing hits new SITES, not new LINKS. That's why I understand it to mean.
     
    yonnermark, Sep 18, 2004 IP
  12. digitalpoint

    digitalpoint Overlord of no one Staff

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    #12
    I haven't seen sandboxing on my new sites either though.
     
    digitalpoint, Sep 18, 2004 IP
  13. yonnermark

    yonnermark Peon

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    #13
    how many links did you point to the new sites?
    tens, hundreds or thousands?
     
    yonnermark, Sep 18, 2004 IP
  14. digitalpoint

    digitalpoint Overlord of no one Staff

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    #14
    Maybe a few hundred at first.
     
    digitalpoint, Sep 18, 2004 IP
  15. yonnermark

    yonnermark Peon

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    #15
    Right, because there is some discussion about the sandbox only being triggered if a new site suddently appears with thousands of links pointing at it. May your new site stayed below the radar because of having a modest number of IBLs to start with
     
    yonnermark, Sep 18, 2004 IP