hi friends, i would like to know aboout the SERP that shows the pdf files in the search results.how it occur..how can we optimize pdf files in search engines..and what is the advantages ?..
Shibi, Yes, PDF files are easily crawled by search engines and search engines treats them as a page and give them importance as similar to web pages. The way you optimize your web pages similarly optimize your PDF by Title, Headings, Images and anchor text. You can link your PDF files through documents directory licke scribd, slidshare etc.