I'm doing some work for my father's business and I have been setting up and playing with AdWords campaigns for the last couple of weeks. Anyway - I was wondering what happens if I set up two campaigns with specific location targeting, with one to targeting the entire state which my dad's business runs (Queensland), and a second campaign that targets the capital city in which my dad's business is primarily focused (Brisbane). I was just wondering if someone from Brisbane goes to Google and searches for a term that both campaigns are designed to rank for, which ad will come up? Does Google make it so the best performing one comes up? Or does it pick the more specific (ie city) ad to come up? Does it just rotate?... Thanks.
I can appreciate that Google isn't going to display the same site multiple times for the same keyword, but which ad campaign will Google choose to show? Because as it stands I'm setting up separate like 10 - 20 separate campaigns for the same site all targeting different cities and states of Australia so I can write more specific Ads to improve CTR and I'm just trying to work out which ad Google will display when there is a double up between the city and state, as in when someone in Brisbane, who is also located in Queensland, types in a keyword that both campaigns are associated with.
i understand that you are using same keywords for different campaigns but targeting different areas. You cant have the same keywords for different campaigns even if you are targeting differnet locations. even if you have same keyword, the keyword with good ctr and cpc will be shown.
Yes you can bid on the same keyword in multiple campaigns. Its perfectly allowed and I do it on almost every client I have. Google will show the text ad with the best QS and max cpc for its situation. So if you are targeting the whole state in one campaign and then just the city in another, mostly likely the statewide campaign will get most of the impressions since it will naturally get more impressions and clicks and build up history much faster. In other words its pointless unless... the state campaign some how does not include the city for targeting. Meaning you need to do the DMA targeting at the city level and choose every city but the one for just the local campaign In the local campaign, just pick just the city your business is located.
So if I think the the Ads with the city name in it will perform better, I need to make sure that I bid higher on the city terms at least initially until a good account history is built up? Then hopefully the better CTR, CPC and QS should have it rank more than the statewide ad. Is this correct? If this is the case how long would you say you'd need to be paying higher CPC on the city campaign ads until they have enough account history to stand alone Assuming they get around 25 impressions a day, and current have a CTR around 10 - 15%.