I was wondering if someone could explain to me in more detail about doubleclick. Google says it is easier to target the types of sites you are looking to target. Is this at all true? Has anyone used it? Is it worth it? I am more into image ads rather then text ads.
If you're an advertiser, specially using display ads like banners, you can find sites whose demographics is the perfect match of your offering. So, it is easier to target ads then Google content networks.
I am not an advertiser. My site is reviews on hosting companies (honest reviews not just a top ten if you read the articles you can tell) I just wanted some more information on how doubleclick would benefit me and if it would generate more revenue per click if I were to use it.
In a lot of research now content / text ads are really out performing banner ads. You give the user more choice about what to click and then can integrate into your site a lot easier. As with everything, all ad types have their uses, not to mention if you are media buying you may be restricted to only use banner ads but for your own hosted sites you cannot beat adsense text ads