I surf the net alot and run many websites and i tried an Experiment on one of my websites that gets decent traffic. I felt it was a so early 90's design (tables and boxy). I kept colors and information the same only thing i did was revamp it, with a updated layout instead of boxy made it have sections that were curverd and flowed. As a result of the change my CTR has doubled and this isn't a fluke as it has been this way steady for almost 3 months. Hope this helps someone else improve their CTR.
Well, I certainly hope it does help someone but I would take that advise with a grain of salt. I do have layouts that have a CSS border around the AdSense block with a little shadow that looks like the AdSense block is "raised" above the page a little bit. It seems like this trick only catches my attention and not that of the visitors. CTR is the worst. So, the old truism - blend the ad as much as possible with text - still holds. It does not mean that you don't have to experiment with your ad placements, but I would say there no universal "silver bullet" that works on every site .
Thanks for sharing this nice, successful experience with us Yes. Design and layout makes CTR higher ot lower. I have tasted that before
Not fully agreed with the statement. Yes, design/layout is important but ads placement and web traffic is the key to success.
GET OUT!!! My site was that way but I wanted to implement other elements and so I changed it. Crud! Can you share you site so I can see if it was the same thing i originally did?
you mean you went from "ugly site = no one wanted to read or click anything" to "nice site = people are happy, read and click ads"??
As someone said here...its a mix of traffic, good placement and nice design. But, someone is true...I have changed the placement and design and since then have triple the revenue....