Hey, I have a few questions of Trivial nature but might be important in creating best ads - 1. Does Capitalization matter in Selecting Keywords for Adwords? I read on adwords help that it does not, "real estate" and "Real Estate" are treated as one - However reading thru some experiences I found that results do vary in certain cases, and also some people suggested that these are different things. 2. Are synonyms considered by google algorithms in Adwords? If there are any other small / big do's and don'ts for Adwords, Lets share here. Looking forward
1. Does Capitalization matter in Selecting Keywords for Adwords? No. 2. Are synonyms considered by google algorithms in Adwords? Yes, if you use broad match keywords. But this is a double-edge sword. Use carefully.