Overall, you need to develop your skill set at doing one thing and one thing will be your main attractive power to the SEO community at large Ideas: The Social Media Expert The Link-Building Expert The Tactical SEO Guy (Hopefully me) The On-Page SEO guy The Black-Hat Link Spamming Guru etc. Remember, Donald Trump basically named himself an authority in real estate, meanwhile the guy basically went bankrupt and lost everything, only to later rise from the ashes to “stardom†because of The Apprentice. People will believe your authoritativeness based upon what you do and your Authoritative “Markâ€. Do what you do best and then multiply those efforts. Just call yourself the Guru of ___ and you’re Golden in the eyes of the SEO community (especially when going after clients, this will help you out).