I have a site with 4 PR having 30,000 daily visits now I want to redirect the whole domain to a sub-domain of my group site (too big brand). I want to know the advantages and disadvantages of doing this.
Hey prima - I would avoid doing this if you have strong reasons to do it at the corporate level, if however you do decide to go through with it make sure to do lots of planning, a good place to start is http://support.google.com/webmasters/bin/answer.py?hl=en&answer=83106 Good luck!