Hi people, i need help for a paper i am writing and you might have some info that can be useful I am writing a paper about the importance that domain names have these days in the new online world. As part of the guides, i want to include some info regardin case studies or "successful stories" of companies or organizations that could boost their sales, revenue or presence on the web by changing their domain name or branding name. Also can be useful some other story about failure on that strategies, like choosing the wrong name, or not focusing on the importance of a domain for the WWW presence. Thanks a lot and any tip would be really really appreciated.