I know the benefits of keyworded domain names. I am looking into entering a niche market where the primary keywords I want to target are: widget buy widget buy widget online The obvious domains are taken but there are these available: buywidgets.com buywidgetsonline.com buywidget-online.com Does the plural have a negative affect if the search is performed singular? Note: the obvious domains aren't ranked in these keywords, they are just parked by companies with branded domains. Any benefit to going with the last one? Of course assume good seo otherwise.
WEll from personal experience i own a site that ranks #1 for the singular, and #2 for the plural.. even though the domain is the plural..... so id say go for it buy the plural, it works