Domain name importance in search engine optimization

Discussion in 'Search Engine Optimization' started by ezakvel, Jan 30, 2006.

  1. #1
    Folks

    I have read in few articles that Google also takes note of Domain name.My doubt is is there any differece between example.com and example.net lik for example "example.com" will have more effect than example.net?
     
    ezakvel, Jan 30, 2006 IP
  2. amitpatel_3001

    amitpatel_3001 Results Follow Patience

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    #2
    Does the name of your site impact SEO? That is,if you use a nonsense name, will it negatively impact your search engine ranking? Would "www.thebestsearchengine.com" rank better than "www.google.com"?

    There are hundreds of different variables that modern search engines consider when determining which of the thousands - or millions - of results should be presented in the top slots, one of which is definitely the domain name of the site.

    Other variables include the age of the domain registration, the last time the DNS record was changed, how recently the page was changed, how many other pages point to the page in question, how those other pages link to the page, whether the words in question appear in the title of the page, in a header, how frequently the key word or words appear in the text, and on and on and on.

    Indeed, we don't actually know the exact formula and there's an entire industry of people trying their very best to figure it out and then remarket the specific tactics and layout suggested by their experimental data (and guesses). They're Search Engine Optimizer (SEO) specialists and while some of them are sharp marketing professionals, many are snake-oil salesmen and should be avoided at all costs.

    Back to your question, though!

    Do a search on Google and you'll notice that in addition to matching words in the brief description, Google will also often highlight the portion of the domain name that matches too.

    For example, here's the #1 match for "parenting blog":
    [​IMG]

    Notice that the domain is presented as www.apparenting.com, giving you a strong clue that the domain name must have some importance to the search engine. How much? That's anyone's guess.

    As a general comment, though, I'll say that my best advice to you is to focus on building the best possible content for your site, update it with some frequency, generously link to other relevant sites, and use some basic search engine SEO tactics without crossing the line into "black hat" or other dangerous and unethical tricks, and you'll do well in the search results. Focus on findability.
    Source - www.askdavetaylor.com
     
    amitpatel_3001, Jan 30, 2006 IP
  3. ezakvel

    ezakvel Peon

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    #3
    thx very good information
     
    ezakvel, Jan 30, 2006 IP
  4. amitpatel_3001

    amitpatel_3001 Results Follow Patience

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    #4
    amitpatel_3001, Jan 30, 2006 IP
  5. Smyrl

    Smyrl Tomato Republic Staff

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    #5
    In the v7n SEO contest, the top entries in Google for the most part all have the keyword in the domain. The extension dot com, dot net, etc do not matter.

    Do a search for v7ndotcom elursrebmem. Compare the Google resutls to results posted on both Yahoo and MSN.

    Shannon
     
    Smyrl, Jan 30, 2006 IP
  6. Michael

    Michael Raider

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    #6
    Actually it gives you no clue at all. All that can be said is that Google is performing a character string search on the SERPs and absolutly nothing can be inferred from this concerning ranking.

    - Michael

     
    Michael, Jan 30, 2006 IP
  7. qwestcommunications

    qwestcommunications Notable Member

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    #7
    I don't think the Domain plays a big part at all. Why should somebody be penised or rewarded for a domain they might have chosen years back. Amit, your example could be an absolute coincidence. Good content, backlinks, SEO are what matters in ranking well and ofcourse the level of competition.
     
    qwestcommunications, Jan 30, 2006 IP
  8. idolw

    idolw Peon

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    #8
    i see no bad influence. there a sites with non-realted names ranking high in the sector i watch.
    however, i noticed that if you have non-related URL I will rarely click your link in SE results. on the other hand, I am not speaking for my mother ;)
     
    idolw, Jan 30, 2006 IP
  9. ezakvel

    ezakvel Peon

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    #9
    I beleive it takes note of for domain name.It does not mean it has bad influence on non related names.It's one slight advantage over other domains .
     
    ezakvel, Jan 30, 2006 IP
  10. amitpatel_3001

    amitpatel_3001 Results Follow Patience

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    #10
    Wow Posting a Article here Give you RED lol
     
    amitpatel_3001, Jan 30, 2006 IP
  11. editme

    editme Peon

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    #11
    And just to add to this: how important are meta tags? I've heard they are not that important anymore.
     
    editme, Jan 30, 2006 IP
  12. Smyrl

    Smyrl Tomato Republic Staff

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    #12
    The title tag and description are impt in my book. Google olften uses the meta description tag as a description for your site.

    Shannon
     
    Smyrl, Jan 30, 2006 IP